In the past several months, the Yes on 37 campaign to label genetically engineered foods has seen excitement around this David vs Goliath grassroots effort take off. Already giant chemical and pesticide companies have amassed a $27 million war chest to defeat your Right to Know what’s in your food. Monsanto has donated $4.2 million and DuPont is in for $4 million…
But we’re fighting back!
This week, Yes on 37 launches a series of 60 second ads that will air across Los Angeles, Sacramento, San Francisco and San Diego media markets, to coincide with meal times.
As you know, every day many Californians eat genetically engineered foods but they don’t realize it.
Today, a growing body of research linking GMOs to health problems, and intensifying debate amongst scientists as to their safety and these ads make a simple yet powerful point — Californians have the right to know what’s in the food they are eating every day, and the right to choose whether to feed it to their families. Proposition 37 gives us that right by requiring GMOs to be clearly labeled.
The Truth About the Opposition
Our ad launch follows the Yes on 37’s first TV ad, which chronicled the long pattern of false consumer health claims made by the leading backers of the No On 37 campaign — which have included vouching for the safety of DDT, Agent Orange, and cigarettes.
Californians are already skepticalabout the wild and inaccurate claims by the opposition and as more people learn about this initiative and the dubious credibility of the pesticide and junk food companies spending $27 million to keep them in the dark, the momentum behind our historic grassroots campaign for common sense food transparency continues to grow.
Why We’ll Win – Truth and Momentum
The most recent polling in the race, released this week by Pepperdine University shows Yes on 37 Campaign at 67% support – up 41 points over its opposition.
Joined most recently by national grocery retailer Whole Foods, the City Councils of Berkeley and Pacifica, the North County Times and the Humboldt County Board of Supervisors, more than 2,000 groups have now joined the Yes on 37, the California Right to Know Campaign — a diverse coalition that includes media outlets, elected officials, food manufacturers and retailers, and leading consumer, environmental, farming, health, women’s, faith-based, political and labor organizations.